the lavishness of couture

This week couture fashion week is taking place in Paris.  Essentially couture is the lavishness of fashion, in that it means each garment is hand made {usually custom-made}, from start to finish often using elaborate or quite unique fabrics. Making the garments can take hundreds of hours to create.  It also means that the garments consequently may retail for 5 figures. While these events may not generate direct ROI for the brand financially, they help create a halo image for the brand’s more commercial products – think brand building, PR and indirect advertising.

I’ve come across a few concepts that are exquisite this season.  First is the STUNNING venue for Chanel’s show.  It was held under the Grand Palais in Paris, and transformed into minimalist nightclub setting.  A rotating stage revealed two staircases and a live orchestra was part of the show {and look at those press kits on the seats!!}.


Chanel Haute Couture Spring 2014

{images from Chanel}

The second is Alexis Mabille’s show which featured a runway and models adorned in butterflies to play into the romance of his Spring 2014 collection.

Alexis Mabille SS14 Couture

Alexis Mabille SS14

{alexis mabille 1 + 2 via Vogue | 3 via Deccan Herald}

Just stunning and beautifully executed.  In this case {and pretty much holds true for every event},  the details made all the difference.


About Emmanuelle

Event Planning & Public Relations in the Boston Area specializing in fashion, beauty, textiles & consumer goods.
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