The art of the fashion show

With all of the photos circulating of Fashion Week in New York and the concepting of a fashion project I am working on for next month, I am more than inspired to see what some of the brands have done in an effort to launch their collections in such a way that the crowd leaves with an understanding of what their seasonal theme is all about.  Having planned several fashion shows for a variety of clients, I always found this to be the most interesting part of bringing the collection to life on behalf of the designer or brand:  threading the theme through from invitation, to stage set, to overall attendee experience.

The always inspirational Wallpaper* magazine did a great job showing the invitations they received for the shows along with some images of really stunning stage sets from womenswear designers SS13 shows.
Here are some highlights:

Jil Sander, always known for a minimalistic approach to her collection designs.  This invitation and stage set, portrays this minimalism.  Notice the color edging on a beautiful invitation board.

Louis Vuitton had a clean square card with yellow lettering, the prominent color in the set & stage as well as throughout the collection {notice the yellow cushions for seating along with programs that were white with yellow lettering}.

Miu Miu also had a creative approach that threaded through nicely with a wooden invitation that was stained and had fabric labels {similar to the labels on their boxes and shopping bags}.  The image below is of the invitation and the seat card/box {LOVE}.  You can see the stage set carries the wood theme in a modern, clean way.

Christopher Kane went with a hologram theme both in his invite and his runway.



Maison Martin Margiela who always surprises with their creativity sent an invitation that would only be “revealed” by rubbing your finger over it. And their stage set was entirely wrapped in white plastic to give the idea that the show was taking place in a bubble.  The lighting was designed by light artist Thierry Dreyfus.  FABULOUS!

Images courtesy of Wallpaper* magazine.

Which is your favorite?


About Emmanuelle

Event Planning & Public Relations in the Boston Area specializing in fashion, beauty, textiles & consumer goods.
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One Response to The art of the fashion show

  1. Pingback: Louis Vuitton at Paris Fashion Week | Poise Boston

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