Stella McCartney’s show concept for her Spring|Summer 2014 sportswear collection during London Fashion week is a stroke of genius. Intead of a traditional catwalk presentation she created vignettes featuring synchronized swimmers to show her swimwear, gymnasts to show her gym/yoga wear and spinners for her activewear to help illustrate that her collection is a genuine combination of fashion and function.
She looks amazing all while having created a fun and feminine collection for activewear and a masterpiece presentation. I particularly like the daisy print for next spring!!
wishing you a day filled with inspiration!