My Vote for Best Dressed + H&M’s Cool PR move

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Well here we are post Oscar’s, and I have to say in terms of entertainment, I felt they were mediocre.  There were some highlights worth mentioning though with Adele’s beautiful performance of “Skyfall” and Barbara Streisand’s breathtaking performance of “The Way We Were”.  Michelle Obama appearing to present Best Picture was a powerful way to present the award {and close the evening} – her words of praise and encouragement to all nominated in the category I would imagine were an enormous inspiration to both the Argo team and their co-nominees – by far THE highlight of the evening.

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“I am so honored to help introduce this year’s nominees for Best Picture and to help celebrate the movies that lift our spirits and broaden our minds and transport us to people we have never imagined. This has been an exciting year for movies and I want to congratulate all nominees on their tremendous work.” – Michelle Obama

From a fashion perspective overall I was not wowed which was disappointing, however there were some stunning looks on the red carpet worth mentioning.  My vote for best dressed last night was Kerry Washington in Miu Miu.   I loved the elegant cut of the dress with just enough embellishment at the top, a perfectly placed belt and the fact that it was coral.  She wore her hair down, very natural looking make-up and minimal jewelry to let the top of her dress stand out.

photo:  getty images

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Runner up I would say was Jennifer Garner in Gucci.  Very Elegant, her hair and deco style necklace complimented the dress nicely and the back of the dress was pretty fabulous with ruffles.

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And while I wouldn’t call this one of my favorite dresses of the night, I love the statement that it made.  Helen Hunt wore an H&M dress as part of a Global Green initiative.

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You see H&M partnered with Global Green to launch a global garment-recycling initiative which is a pretty fabulous move and certainly positions them as leaders in the retail/fashion industry for sustainability & efforts towards cutting down on textile waste.

The recycling project began last week inviting customers around the world, to exchange any used garments in each of H&M’s 269 U.S. stores and 48 markets globally. For each bag of clothing a customer donates, they will receive a voucher for a 15 percent discount off their next purchase.  This is an enormous undertaking for the retailer but certainly an admirable one.

H&M will then take the donated clothing and go through it and classify into 3 different categories.

  1. Re-wear {will be turned over to second hand market}
  2. Re-use {clothing will be repurposed to create rags etc..}
  3. Recycle {recycle fibers to make fabric}

Additionally, H&M will be launching a conscious collection launching March 21st in-store {made of sustainable fabric}.  I can’t wait to see what that looks like.  Did you know they are the top user of organic cotton globally in the industry?

The funds raised through the program will help to support the on-going work in the areas of green building as well as rebuilding communities that have suffered from the impacts of climate change, sea level rise, and environmental degradation, including those devastated by hurricanes Katrina and Sandy.

Pretty cool, don’t you think?  Gives a great deal of meaning to Helen Hunt’s dress choice last night.  Being the former PR girl of a brand, I would imagine it was exciting for H&M to have a presence on the red carpet {something they as a brand don’t typically have} and have their commendable initiative supported and mentioned by Helen Hunt to all of us watching last night.

So with all that I would love to know, who do you think was last night’s best dressed?

~Emmanuelle
xx

 

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