moncler’s MO

If you have been paying attention to New York Fashion week these past few season’s you know that Moncler has been making their mark through stunt-like fashion presentations to launch their newest collections.  Being a brand that offers consumers just as much function as it does style, it is important for them to remind the industry, they are more than a pretty line.  During last February’s New York Fashion Week, the brand showcased their collection by creating an impactful presentation, bringing in 370 models set up on  custom made stadium risers set up 360º around Gotham Hall to create a “green forest”. Slide3  Moncler-Grenoble-Fall-Winter-2013-Collection-stylerumor  Slide1 Slide2

And while the photos are impactful, just as with any event, when you add the music and the lighting, there is drama to a point where it evokes emotion.  You can view a video here to get the full feeling of the presentation.

Just recently for this year’s show, the brand didn’t disappoint either.  Since it has become their mode of operation to create these experiences through their presentations {NYFW 2012 consisted of an ice dancing performance by ice theatre of New York as the models who wore the newest collection}, they went with a set of light boxes looking like white frames that the models stood in to display their newest winter collection.  In front center stage were nine male singers of the Pendulum Choir, all dressed in down-filled Moncler suits who provided the music.

moncler004.14 moncler linkedin moncler003.14 moncler001.14 moncler002.14

You can view the video for this show here.  This brand has some serious depth to it’s presentations which I think is a good reflection of their products.  If you’ve ever owned a Moncler jacket, you know the quality is amazing and their style is certainly not compromised.  As we approach spring I enjoyed perusing their newest collection with some great colors and patterns.  Here are a few that stood out to me:

moncler-spring-2014

Women: 1 | 2 | 3 | 4
Men: 1 | 2 | 3 | 4
The little ones: 1 | 2 | 3 | 4 | 5 | 6

The challenge with this approach is that each year needs to outdo the last.  Given their creative track record, I have no doubt this will not be a problem for the team at Moncler.

~Emmanuelle
Xo

fashion presentation image sources: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8-12

About Emmanuelle

Event Planning & Public Relations in the Boston Area specializing in fashion, beauty, textiles & consumer goods.
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