karl’s latest stunt

I always love an innovative fashion show concept.  With a brand like Chanel, Karl Lagerfield has really done a brilliant job of creatively modernizing the brand while keeping its DNA intact.  Their innovative fashion show concepts season after season that I often blog about, just continue to surprise me, and I get a great deal of inspiration for my own work on fashion shows from them.  While they are an incredibly established brand, they are keeping things fresh, and the fashion industry on their toes {as they well should, would you expect anything less from Chanel after all?}!!

This week in Paris, they launched their Fall/Winter 2014 collection in a very untraditional way…by staging the Grand Palais into a Chanel branded supermarket.  The goal was to convey a concept and feeling of everyday luxury for the modern woman.  In other words, you can imagine the collection refined enough to wear to the Ritz for lunch yet versatile enough to keep on for a stop at the supermarket on your way home to pick up a few items for dinner.

Filled with all sorts of supermarket items appropriate for the brand such as Chanel-branded beverages, and groceries.  The show accommodated 3,400 guests who upon entering the grand Palais were given the opportunity to browse the shelves stocked with the custom made groceries and during the show,  the models walked the “aisles”, in some cases with shopping carts or baskets.


You can really get a feel for the environment they created and the magnitude of the set-up for this show through this video, I know it’s different for Chanel and probably not what you would expect, and to me that’s what makes it so brilliant!!  I am impressed.

What about you, what do you think of this concept?


Image sources: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9

About Emmanuelle

Event Planning & Public Relations in the Boston Area specializing in fashion, beauty, textiles & consumer goods.
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