fashion show invitations that inspire

If you speak with any of my clients they will tell you that invitations are something I place great emphasis on when it comes to any type of brand building event.  While it is an expense, it is an enormous reflection on the brand and event, so it is worth the investment.

Every season Wallpaper* Magazine shares images of fashion show invitations sent to their editorial team.  Recently the Spring/Summer 2014 invitations to the womenswear fashion shows were featured and this season did not disappoint.

Acne Studios sent an invite to their new store opening in Paris and enclosed a cocktail napkin to the venue where the cocktail was being hosted.

SS14 Womenswear Fashion show Invites

Burberry-Prosum Chanel Chloe golden ticket Fendi Kenzo Miu-Miu


Chanel included a look book on cards as well as a USB of images for their newest collection with their invitation {a reminder that no matter how well known you are, you have to constantly provide insight into your latest collections}. Miu Miu presented a “seating block” with gold edging for each invitation which I think is a brilliant approach.  They also included their signature cloth labels which they use on their shopping bags and gift boxes {love}.  Their branding is incredible and they do such a nice job threading it through to everything they do.

For this past Boston Fashion Week I designed an invitation for a fashion show I produced  to be in-line with the designer’s seasonal colors of grey and scarlet red. The front of the invitation had a seasonal manifesto sharing the inspiration behind the collection, and the back had the event details.  Each invitation was printed in a silver foil & finished with a scarlet edge by the generous an incredibly detail oriented RoxyLou press printing company who sponsored the invitations for this event.

Boston Fashion week invitation by POISE

For more fashion show invitation inspiration click here. Wishing you a great week filled with inspiration!


About Emmanuelle

Event Planning & Public Relations in the Boston Area specializing in fashion, beauty, textiles & consumer goods.
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2 Responses to fashion show invitations that inspire

  1. frenchieabroad says:

    And your invitation was so nice that i kept it as a souvenir! #talentedemmanuelle xo

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