Category Archives: product and brand launches

a posh press trip

When you work in PR, you are constantly thinking of ways to introduce your clients’ newest and latest collections to media {who are constantly inundated with pitches} & creatively engage them in the brand’s newest initiative. One the most memorable … Continue reading

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Oh Joy! for Target

Target always has some of the best and most creative collaborations.  Most recently they announced a series of collaborations with some of Pintrests top pinners for party collection supplies – really, really cute party supplies.  The first collaboration to launch … Continue reading

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karl’s latest stunt

I always love an innovative fashion show concept.  With a brand like Chanel, Karl Lagerfield has really done a brilliant job of creatively modernizing the brand while keeping its DNA intact.  Their innovative fashion show concepts season after season that … Continue reading

Posted in fashion shows, paris, product and brand launches | 2 Comments

j.crew’s brilliant arrival in London!

Earlier this month J.Crew opened it’s first flagship store in London on Regency Street. It is a large space spanning 17,000 square feet over 2 levels and is the second out of 3 total locations in London {for now!}. I … Continue reading

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best in class

Happy Monday! Today’s post is a quick dose of inspiration from Hermès’ recent grand-reopening celebration for their newly designed store in Beverly Hills Los Angeles featured in Wallpaper* Magazine.  As part of the brand’s celebration of their new façade, they … Continue reading

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a BEAUTY-ful summer party

A product launch is always an exciting event to concept, but make that product a beauty product and you can have enormous fun with it.  Clinique recently hosted a summer cocktail party at the stunning 620 Loft & Garden in New York, … Continue reading

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Amazing Aman

With the holiday season in full swing , and the craze of decorating, shopping, cooking, entertaining, and party going {all of which I am thankful for}, I can’t help but dream of a post-holiday getaway. I am a big believer … Continue reading

Posted in hotels, Inspiration, product and brand launches, travel | 2 Comments