a posh press trip

When you work in PR, you are constantly thinking of ways to introduce your clients’ newest and latest collections to media {who are constantly inundated with pitches} & creatively engage them in the brand’s newest initiative.

One the most memorable press trips I ever organized was in Aspen, CO for a winter collection launch 3-day press immersion.  It consisted of a stay at the heavenly Little Nell, wine tastings, dinners, a fashion show, a local brewery tasting, nightcaps at the fabulous Caribou Club, aprés ski cocktails, of course down time for skiing, snowshoeing or the spa.  The brand had an incredible response to the collection and the media felt as though they were involved with the brand’s new collection launch initiative which was  the overall goal.

When I came across this ‘behind the curtain’ post’ via pintrest by the team at Kate Spade, I was thrilled to see what they had done to launch their new South Hampton store to press.  They did an amazing job “setting up camp” which they referred to as Camp Kate Spade, and executed by taking over Forever Bungalows, a simple | boutique like escape in Sag Harbor with minimalistically designed rooms and bungalows, to create a true brand immersion in celebration of their newest shop. Their talented visual team utilized 300 flamingos as part of the décor, and also showcased their fabulous + summery Charlotte dinnerware collection to set their brunch table {see my favorite pieces below – click on image for link}.

Camp Kate Spade |Kate Spade Blog tumblr_n6rflynaoJ1qgef94o1_1280 Kate Spade Charlotte Street Collection

camp kate spade 2

Kate Spade Charlotte Street Pitcher


Kate Spade | Charlotte Street tablecloth

Did you notice the beach chairs {above} they shared via tumblr have a Kate Spade logo embroidered on them? Clearly not a detail was missed on this posh press trip. You can view more fabulousness, additional photos & event details on the Kate Spade blog.

And should you be heading out to East Hampton this summer you can visit the new store at: 17 newton lane | east hampton | ny.

Have a great afternoon and stay inspired!


About Emmanuelle

Event Planning & Public Relations in the Boston Area specializing in fashion, beauty, textiles & consumer goods.
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